Xia Ding

Industry expert

 Xia Ding

Xia Ding

JD.com , President – JD Fashion

Xia Ding is president of the Fashion Business Unit of e-commerce giant JD.com, China’s largest retailer.

As head of JD's fastest growing fashion units, Ms. Ding has full P&L responsibility for all fashion categories, including apparel & shoes, sports, luxury, bags & watches, and accessories. She leads a team of 1,000+ people to drive business growth through building partnerships with global & local brands, formulating merchandising strategies on category mixes and fashion selections, as well as working with designers/fashion editors to ensure JD.com strengthens it position as the preferred shopping destination for Chinese fashion consumers.

Before joining JD in early 2017, Ms. Ding was vice president of Retail Solution at Nielsen, where she had responsibility for more than 700 online and offline retail accounts, including hypermarket chains, specialty stores and restaurants. In that role, she established strategic partnerships with global retailers and retail associations, and offered consulting services and solutions to improve retailers’ insights into Chinese shoppers and building their operational strengths.

Prior to joining Nielsen, She worked at HanesBrands Inc. for 20 years in both the US and China, serving as corporate VP and general manager of Hanes China, where she led the launch and growth of the Hanes and Champion brands.

Ms. Ding is a frequent speaker at forums and conferences on topics including e-commerce, fashion and retailing.

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