Teeradet (Lek) Dumrongbhalasitr
dunnhumby , Senior Director, Innovation & Commercial
Teeradet is Head of Retail Media, dunnhumby Thailand. He first launched dunnhumby Thailand business as Client Director in 2008. One year later he was appointed Senior Client Director, managing the day-today running of the Tesco Lotus account. His expertise is in Data Analytic in retailer and CPGs landscape, Customer Engagement strategy, Media planning and Measurement both Online and Offline platform.
His current responsibilities include overseeing the implementation of dunnhumby’s commercial insight and media strategies to clients by using a customer centric approach. He works with retailers and CPGs to provide collaborative insights to benefit for brands and retailers. This also brings the first time ever in Thailand Retail Media measurement.
Teeradet’s career began in 1996 as a System Analyst and Developer at the Ministry of Agriculture and Cooperatives. In 2000, he started working at Taylor Nelson Sofres Thailand in the role of Database Management Executive. He was then appointed Production Manager implementing a new business launch in Asia Oceania, before being promoted to Operational & Resource Director overseeing the project management of major clients including Unilever, PG, KFC, Colgate-Palmolive, Nestle, Tesco Lotus and Kasikorn Bank.
During his time at Taylor Nelson Sofres (TNS and Kantar World Panel), Teeradet also taught graduate students of Chulalongkorn University in the area of computer literature, networking, programming, application software and statistics.
Teeradet graduated with a bachelor’s degree of Statistical Sciences with a first-class honour from Chiangmai University. He is also a golden honour postgraduate of Chulalongkorn University, concentrated in MA Information Technology (Business), and Doctorate degree in Finance from Thammasart University.