Pascale Vermeerbergen Jimenez

Industry expert

 Pascale Vermeerbergen Jimenez

Pascale Vermeerbergen Jimenez

SM Retail , Vice President Business Development

Pascale Vermeerbergen Jimenez, Vice President for Business Development for SM Retail inc., a Belgian national, economist, specialized in Marketing, Communication and Branding, started with SM Retail inc., the retail arm of the SM Group of Companies, 8 years ago, as VP Marketing for the SM Department stores. In 2010, she started up the Department for Business Development, to attract International brands & businesses to the Philippines, and facilitate their entry to the Philippine market. This new area managed to forge partnerships with Forever 21, Uniqlo, Joseph UK and Crate & Barrel, among others. A portfolio of affordable and luxury brands that have contributed to changing the retail landscape in the Philippines.

Prior joining SM, Pascale's work experience was acquired internationally, in different countries, UK, Spain and UAE specifically, where she occupied International/Management positions in Carrefour, Atari, The Walt Disney company, LVMH and Estee Lauder. After living in the Philippines for almost 9 years, Pascale relocated to Singapore last June 1, to set up the Representative office for SM Retail inc.

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