Michele Molon

Industry expert

 Michele Molon

Michele Molon

Swarovski , Executive Vice President Omnichannel and Commercial Operations and Member of the Management Board

Michele is an innovative manager who, leaving from his hometown Verona (North East of Italy), decided to "live" internationally, creating a professional personality and not just a professional career.

Building up a managerial personality that goes through capturing the essentials in all the most classical aspects of cultural education, he quickly moved his attention and interest in doing, where learning gets faster and always up to date. 

Michele Molon graduated in Foreign Languages ​​and while attending University he started his adventure in Retail. Working for national chains but moving at 20 years old in Switzerland first, and then in Germany, where he will remain until the age of 23. In this experience, he will open up a foreign market for an Italian company, able to revolutionize the concept of medium price prêt-à-porter in Germany, with remarkable success. 

The desire to live again in Italy, to enter a multinational of luxury and to accept to reposition himself professionally, leads him to begin his adventure in the Richemont Group, for the Montblanc brand. At the age of 23 he manages the third boutique of the prestigious brand and for years he has built a solid experience and career in the retail world, leading him to the International Retail Operations Manager at Hamburg's headquarters and becoming the Montblanc Italia Retail Manager: 10 years of passion under the white star, traveling around the world and managing local, national and international situations, touching on retail issues, human resource management, training, marketing, development and financial controlling.

A sparkling career

Michele stared his collaboration with Swarovski in 2010 in the position of Managing Director Italy for Consumer Goods Business. This position allowed him to widen his knowledge. His energy and professional vitality brought him to achieve consolidating and challenging results for the third most important branch in the world: he and his team further developed one of the most important Key Market, with a network of ca. 250 Monobrand Stores and +900 Multibrand accounts in different formats. 
In 2016 Michele held an executive education at Harvard Business School, being an alumnus of the Advanced Management Program 2016. 

Effective from January 2017, in his new role in Swarovski as Executive Vice President Omnichannel & Commercial Operations and permanent member of the Management Board: he is centrally responsible for the Omnichannel accessibility of the products to Swarovski’s consumers across the 140 Countries.

The mission of the Omnichannel & Commercial Operations is to build the bridge between the Brand promise and the Consumer Experience, being responsible from concept validation to its transmission. This division has to deliver the operational frameworks, the guidelines, the activation plans, the channels orchestration, the tools, the products and the services to all channels, considering the local and global needs whilst respecting the Brand goals and the targeted timings. 

It is responsible for ensuring rationality and consistency in all the business decisions taken in the company, advocating the Sales and Consumer Interaction’ needs and requirements and enabling the Markets to excel in execution and win the Consumers. 

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