Karen Eidsvik Moody
Subway , Regional Director Asia
Karen has helped Subway, the world’s largest sandwich franchise; grow from fewer than 50 stores in Asia to almost 1,100 stores currently, spread over a diverse range of prime and high catchment retail properties. She opened the first store as a franchisee in Singapore in 1996, and supported the growth in S.E. Asia prior to being appointed to her current position in 2004.
Karen came to Asia directly after graduating from Carleton University in Ottawa, Canada. Prior to joining Subway she worked as a management consultant developing and implementing market entry strategies for companies in Thailand, Vietnam and Singapore.
She currently leads a team of Franchisees, Development Agents and company staff with offices throughout Asia to grow the Subway business to 2,500 stores by the end of 2015. The team’s focus on helping franchisees increase sales, profits and to locate prime locations to build new restaurants is the key to its current and future success.
She is the current Chair of the Franchise and Licensing Association (FLA) of Singapore an organization devoted nurturing and developing Singapore’s franchise industry.