Arcelik , Retail Development Director
Erhan Akdoğan is the Retail Development Director in Arçelik A.Ş. which is widely recognized as a leading global company of durable consumer goods market, with the brands of Arçelik, Beko, Blomberg, Elektra Bregenz, Arctic, Leisure, Flavel, Altus, Grundig, Defy and Dawlance.
Akdoğan started his Arçelik career as Domestic Sales Representative in 1999. Before stepping into the director role, he held several roles as International Sales and Marketing Manager across Europe, Scandinavia, Baltic States and North America, responsible for determining the international strategies, price positioning, product range, channel selection, advertising & marketing activities and coordinating all the sales process in collaboration with product management, logistics, sales support, product supply and operational departments.
Akdoğan took the director role in 2012 and since then, he has been leading all direct activities related to in-store communication and local trade marketing via Merchandising, Retail Design, Retail Analytics, Retail Training & Development, Store Planning & Operations, Retail Experience and System Development Departments.
Akdoğan was graduated from Business Administration, İstanbul University and then joined Yeditepe University Institute of Social Sciences for MBA Management & Marketing Double Major.