Brooks Brothers , CEO – Asia Pacific
Edith recently joined Brooks Brothers as their CEO of Asia Pacific.
A charismatic and accomplished executive with two decades of successful brand building and delivery of remarkable financial performance at globally renowned and leading fashion brands, achieved through building and leading regional teams across Asia Pacific, including an in-depth knowledge of Greater China.
Edith is a strategic leader with strong business acumen who builds high performance teams with highly effective management structure and execution excellence that has earned her strong credits and deep relationships within her past employers and the retail industry. She was the President of Escada Asia Pacific. Prior to that the Managing Director of Calvin Klein Asia managing 15 countries, lead a decade of accelerated growth with APAC being the most profitable region globally, and shaped the brand to be the most successful American designer brand in the region.
Skills and expertise:
- Built the Asia Pacific HQ with solid brand equity and robust financial performance across 15 markets, full P&L responsibilities
- Extensive knowledge on brand building, retail, distribution and marketing
- Cultivated new markets, drive and foster business opportunities across geographies
- Deep understanding of the diversity of cultures and business environment across different Asian markets
Edith is highly passionate on supporting charities and NGOs, she serves as committees of various NGOs and is accredited as the Ambassador for the Children’s Medical Foundation. program on providing free tutorship to children.