Daniel Lee

Industry expert

 Daniel Lee

Daniel Lee

McDonald’s Corporation , Senior Director, Digital Experience Lead APMEA

Originally from Auckland, New Zealand, and raised in the family fish and chip shop, Daniel has come full circle to arriving at McDonald’s, responsible for transforming the digital experience across ordering, CRM and how customers interact in store.

He is a 15-year digital veteran with digital leadership roles at traditional ad agencies like HAVAS Worldwide, Ogilvy and JWT, in addition to digital agencies and start ups.

He’s consulted with a breadth of clients including American Express, Nestlé, Ford, Unilever, Reckitt Benckiser, Ford, IBM, Danone and across the full breadth of digital projects ranging from CRM, e-commerce, mobile apps, AR, gaming, analytics, social, and search.

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