Brian Hedelund Nielsen
BoConcept , Senior Vice President Global Business Development
Brian Hedelund Nielsen is Senior Vice President for the Global Business Development and member of the Executive Management Team for the Danish furniture franchise company BoConcept. Brian has been in the company since 2014 and his primary focus is to ensure and increase the global footprint of BoConcept by opening new conceptual stores at relevant urban location with the right franchise partners. Prior to working for BoConcept Brian has worked 20 years in the grocery retail business also working with franchising and retail performance. Brian´s professional carrier is supported by an Executive MBA from Henley Business School.