Benoit Lavaud

Industry expert

 Benoit Lavaud

Benoit Lavaud

Bluebell Group , Group Digital Director

Background mixed of Retail & Merchandising, Digital, Omnichannel, Marketing and entrepreneurship spirit.

Benoit spent 12 years at L’Oreal group as Head of Retail & Merchandising for several brands, including 7 years in Japan, then launched his own startup, a Fashion social network in Asia before joining Bluebell in charge of the group digital transformation, building operations around retail innovations, eCommerce activities, and investing in startups.

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