Alexander van Kemenade
The Economist Intelligence Unit , Head of Consulting – Asia
Alex is Director of Consulting for Asia and a part of the EIU’s consumer practice. As an economist based in Beijing for over 12 years, he advises the EIU’s clients on growth strategy in the region. He has led projects in the areas of demand modelling, segmentation, pricing and portfolio optimisation and market entry. Alex’s experience includes work with consumer-facing clients in the food & beverage, retail, automotive, consumer electronics and personal care sectors.
Previously, Alex was Director of Consulting for Greater China, where his work in public policy covered macroeconomic and industry forecasting and political and economic risk. He was also Deputy Director of the EIU’s flagship China forecasting and intelligence service, Access China, which he helped to establish. Before joining the EIU, Alex was a consultant for the European Commission on the EU-China Trade Project, advising the Chinese government on implementing WTO-related reform. He supported the drafting of China’s Anti-Monopoly Law, as well as ongoing accession negotiations on international agreements including various bilateral investment treaties and the WTO’s Government Procurement Agreement.
Alex holds an MSc in economics from the London School of Economics and Political Science and studied politics, economics and philosophy for his BA at the University College of Utrecht. He is a frequent guest speaker at events, and appears regularly as a commentator in international media, including CNN, BBC and CCTV News.