Serving the connected consumer

Serving the connected consumer

Serving the connected consumer

16:00 - 16:20 | Wednesday 11 October
| Plenary

The consumer today is connected 24/7. Growing shopping channels require brands to innovate and change to remain relevant for the consumer. Michele Molon (EVP Omnichannel & Commercial Operation) will share how Swarovski connects the touchpoints in the purchase journey with the help of technology to continue to surprise consumers even after more than 120 years of brand history.

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