Riding the cross-border ecommerce wave into China


Riding the cross-border ecommerce wave into China

14:10 - 14:50 | Wednesday 11 October
| Stream Room B

Ecommerce adoption continues to skyrocket, with sales in the Asia Pacific region expected to rise 300 percent to US$2.6 trillion by 2020. This session will include a case study and in depth interview with premium online UK retailer, Feelunique revealing how they have responded to the pain points and opportunities of winning in this lucrative Chinese market through setting up their own Chinese website, built up brand awareness among fastidious Chinese customers, and how this has improved the experiences brands have on their platforms.

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