The power of influencers: Their ability to create buzz and encourage spend

Plenary

The power of influencers: Their ability to create buzz and encourage spend

10:00 - 10:20 | Wednesday 11 October
| Plenary

Today’s influencers take the shape of celebrities and social media stars. Consumers seek authenticity, personalised, real-time communication with platforms such as YouTube, Instagram and Snap providing human interaction that consumers crave. From reviewing products to advertising with bands, this influencer will provide insights into their world of fostering a community, providing more direct avenues for retailers to reach their target demographic and tips on how retailers can build/enhance a loyal community base of their own.

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