The next big thing: Driving sales through marketplaces (panel)
Consumers across Asia Pacific are rapidly adopting the digitally connected world with marketplaces continuing to dominate the online space in Asia Pacific. With Amazon set to enter Australia – how must retailers respond and ensure their business continues to grow? What’s the winning formula when partnering with marketplaces? Is direct to consumer or third party seller the way forward? How should brands differentiate their merchandise offerings on the various platforms?