Meeting the needs of today’s consumers in China and Asia’s emerging markets

Plenary

Meeting the needs of today’s consumers in China and Asia’s emerging markets

09:40 - 10:00 | Tuesday 10 October
| Plenary

Consumers in China and in many of the fast growing Asian markets such as India are seizing on new channels and new technologies to re-shape the way they lead their lives. In this special keynote address, Alibaba’s Global Managing Director, Guru Gowrappan, sets out the key trends driving these enormous consumer markets and shows how to build effective and engaging relationships that build business and loyalty in this fast-moving ‘New Retail’ age.

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