4.5 billion consumers in Asia Pacific: Understanding their mind-sets and motivations (panel)

Plenary

4.5 billion consumers in Asia Pacific: Understanding their mind-sets and motivations (panel)

10:00 - 10:45 | Tuesday 10 October
| Plenary

With incredible online penetration rates in Asia Pacific, how is consumer behaviour changing across the different demographics and regions? To what extent is the digital revolution affecting their shopping habits? What variables encourage them to purchase? Learn how to target, cater and adapt for today’s shoppers.

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