Q&A with Dustin Jones, EVP & MD of Macy's China Limited
Dustin has worked for Macy’s for 12 years. Since joining Macy’s, Dustin has had 11 different positions. He has had experience across most of Macy’s major business functions, from Sourcing and Product Development, to Stores, Merchandising & Buying, Ecommerce, and Operations.
Dustin’s leadership impact at Macy’s has been felt in various capacities. He was one of the early adopters to Omnichannel and left the Macy’s Buying Office in 2009 to become the VP of Men’s at Macys.com. He was an instrumental leader in growing Macys.com to its current size of +$5.0B US Dollars and the 4th largest retail website in the USA.
In his last position Dustin oversaw the Licensed, New Business Development, Vendor Collaboration and Global Fashion Forecasting offices. He comes to Macy’s China Ltd with diverse experience, disruptive thinking and yet the respect for and sensitivity to different cultures.
WHAT TRANSFORMATIONS HAVE YOU SEEN IN RETAIL THAT HAVE HAD THE MOST IMPACT IN THE LAST THREE YEARS?
The greatest transformations I have seen in retail over the past three years is in Individualisation and Digital.
With the rise of social influences and globalisation, consumers are looking more and more to individualisation to stand out. They are non-conformists seeking products that represent their lifestyle choices versus brands that defined their previous consumption and social status. They are bargain hunting and at the same time splurging on new luxury. Their loyalty is to their lifestyle and not necessarily to a brand. Because of this, great brands need to address lifestyle, personalisation, and social media influence to speak to these consumers. This change disrupts their supply chain methodologies, their marketing budgets, and their design process. It has also affected their choices in distribution channels.
Digital is the direct compliment to this. The "internet" is a word that feels awkward to say. Consumption of digital is just like food and water. In fact, most people consume digital before anything else when they wake up in the morning. The dependency is that strong and the strategies at retail need to be that basic. We, at Macy’s China, keep this in mind as we continue to build and refine our digital strategy.
WHICH COMPANY HAS BEEN YOUR BIGGEST INSPIRATIONS?
The company that inspires me right now is Red Bull. I LOVE this brand. I love how they have transformed multiple industries through becoming a true lifestyle company. I love their diversity in their brand platform and revenue streams, I love their passion and authenticity, and I think their social media activity is addictive.
This brand has quietly, yet irreverently, become one of the largest in the world in a relative short period of time. They hit at the sweet spot of change that is happening across all marketplaces.
WHAT KEEPS YOU AWAKE AT NIGHT?
The only thing that keeps me up at night is my dog. I have a 2-year old Chesapeake Bay retriever, named Gabby that will only sleep by my side. She uses my ankles as her pillow and likes to wake me up a couple of times a night just to see if “I” need a walk or want to play fetch. So considerate. She’s the best.
Dustin Jones will be joining the following sessions on Tuesday 10 October 2017 at the Kerry Hotel, Hong Kong