Interview with Anthony Rose, Chairman and CEO, House of Rose Professional (formally of Walmart)
How would you define the current momentum of the retail sector in Asia?
The retail market continues to be cautiously optimistic. 2015 will continue to see e-commerce expanding at a faster pace than traditional retail. Personally I think countries like China and India still have huge upside still for big box retailing. But across the board demand for differentiation at a reasonable price will increase. The global customer is far more savvy today than they has ever been.
Where are the growth areas for your company/retail sector in Asia?
I foresee growth for us in the PR and People areas as the fight for talent in retail intensifies. Retail will need to increasingly focus on building capability to build organisations that can deliver sustainable growth in dynamic markets like China and India. As such our people division which focuses on training and executive recruitment is likely to see growth as we begin to identify and place top talent at the big retail companies.
What challenges and issues keep you awake at night?
The one concern is the ability of retail companies to pay top dollar for top talent and them being willing to invest in capability. Having worked on both sides of the fence in FMCG manufacturers and in big box retail I can see a different emphasis on talent. Retail is still way behind in terms of the consumer goods industry in terms of investing in talent over the long term.
Prior to founding the House of Rose Professional, Anthony was the head of the Corporate Affairs function for Walmart Asia based in Hong Kong. Anthony has held a range of Corporate Affairs and Influencer Marketing roles since 1991 across Asia and North America with Walmart, Procter & Gamble, Clea PR, Glaxo and the Datamatics Group. Anthony’s experience of over 23 years spans every aspect of Influencer Marketing and Communications including his blueprint vision for the Future of Influencer Marketing in 2005, which became the basis of P&G’s capability building in that area. He was also Co-Chair of the ECR Asia Pacific Executive Council the industry’s pre-eminent association of Manufacturers and Retailers between 2012 and October 2014. Anthony’s experience includes eight years as faculty for the Xavier Institute of Communications. In his spare time, Anthony writes for charity. All his royalties from his best-selling book “Daddy’s Logic” have been donated to Habitat for Humanity. He will similarly donate all royalties from his new book “Break the Ceiling, touch the sky” to Save the Children.